Hunter Museum of American Art, Chattanooga, TN

TIME TO LOOK FORWARD!!!

Mark your calendars for SEMC 2021 in Chattanooga, Tennessee 

October 25 - 27, 2021

2021 Annual Meeting registration will open Summer 2021


SEMC 2021 Schedule-a-glance

Sunday, October 24

1:00 – 4:00 pm 2020 Leadership Institute Workshop

1:00 – 4:00 pm Pre-Conference Off-Site Tours

  • Rock City  (Pre-registration required, Max 25, $25)

Visit Rock City Gardens and stroll through a 4,100-foot Enchanted Trail where you'll encounter incredible rock formations, magical caves, and breathtaking views. Walk at your leisure and experience the gardens at your own pace.  You'll be amazed at the spectacular seven states view from Lover's Leap, and see the world in a whole new way from Rainbow Hall.

  • Chattanooga Riverfront Tour  Pre-registration required, Max 25)

5:00 pm - 6:30 pm Pre-Conference Event

  • Bessie Smith Cultural Center 
Monday October 25

7:30 am – 11:00 am            HHMAG Hands-On Help Project- location TBC

8:00 am – 5:00 pm Registration

8:30 am – 11:30 am                 SEMC Council Meeting

10:00 am – 11:15 am               Concurrent VIRTUAL sessions

11:30 am – 12:00 pm               SEMC Program Committee meeting

11:30 am – 1:00 pm

  • JIMI Alumni Luncheon (Pre-registration required, $25)
  • Director/Trustee Luncheon and Leadership Forum Program (Pre-registration required, $40)

1:00 pm - 5:30 pm            Resource Expo Open

1:00 pm – 2:15 pm  Concurrent On-Site Sessions

2:15 pm – 2:45 pm       Iced Tea & Cookie Break

2:30 pm – 4:00 pm  Off-Site Session SEMC Exhibit Review 

2:45 pm – 4:00 pm  Concurrent ON-SITE Sessions

4:00 pm – 4:30 pm

  • SEMC First Timers Welcome and Orientation 
  • Equity and Inclusion Action Meet-up

4:00 pm – 5:30 pm Resource Expo Grand Opening Reception

5:00 pm - 6:00 pm

  • Mid-Career Networking Meet-Up
  • Emerging Museum Professionals Meet-Up

6:00 pm – 7:00 pm  Directors and Trustees Reception, Hunter Museum of                                                       American Art 

6:30 - 8:00pm                   An Artful Evening, Hunter Museum of American Art

Tuesday, October 26

7:30 am – 9:00 am

  • Walking Tour: Chattanooga Downtown History Walk 

    (Pre-registration required, limit 25, $25)

  • Chattanooga Bike Tour  (Pre-registration required, limit 25 $25)
  • 5K Fun Run (Pre-registration required, $25 includes t-shirt)                                                                                                          

    8:00 am – 5:00 pm Registration

    9:00 am – 5:30 pm    Resource Expo open

    9:00 am – 10:15 am  Concurrent VIRTUAL sessions 

    9:00 am – 10:15 am HHMAG Business Meeting 

    10:00 am – 10:30 am              Coffee Break

    10:33 am – 11:45 am           Concurrent ON-SITE Sessions

    12:00 noon – 1:30 pm    Professional Network Luncheons

    • Southeastern Registrars Association (SERA)(Pre-registration required, $25)
    • Educators Luncheon (EdCoM)(Pre-registration required, $25)
    • Curators Luncheon  (CurCom)(Pre-registration required, $25)

    1:45 pm - 4:15 pm OFF-SITE WORKSHOP:

    • Museums and Social Justice: Institution-Wide Projects, Hunter Museum of American Art (Pre-Registration Required, Max 50 participants)


    1:45 pm – 3:00 pm        Concurrent ON-SITE Sessions

    3:00 – 3:30 pm       Iced Tea and Cookies Break

    3:30 pm – 4:45 pm       Concurrent  VIRTUAL Sessions 

    4:30 pm – 5:30 pm        Resource Expo Closing Party

    5:30 pm – 6:30 pm       SEMC Council Legacy Reception 

    6:00 pm – 8:00 pm       Evening Museum Event (TBC)

    • Tennessee Aquarium 
    • National Medal of Honor Heritage Center 

    8:30 pm – 10:00 pm        SERA Registrars Respite (location TBC)

    Wednesday, October 27

    8:00 am – 12 noon Registration

    9:00 am – 10:15 am General Session: SEMC Annual Business Meeting                                                             and Keynote Address - Live Streamed

    10:30 am – 11:45 am Concurrent ON-SITE Sessions

    12:00 noon – 1:30 pm           Annual SEMC Awards Luncheon                                                                                         (Pre-registration required, $30)

    1:45 pm – 4:00 pm Off-Site Tours

    • SERA Behind-the-Scenes Tour (location TBC)(Pre-registration required, Max 25)
    • Chattanooga Southside Tour (Pre-registration required, Max 25)

    Join the former Director of Chattanooga’s Public Art Program for a guided tour of Chattanooga’s southside focused on outdoor murals and other public art that has transformed the area. Once the financial hub of the city, the abandoned warehouses and old buildings are now occupied by restaurants, shops and art galleries. The Terminal Brewhouse is located in what was once known as the Strong Building, built as a hotel for train travelers. It's said the building was also home to a number of speakeasies during Prohibition.

    • Scuplture Fields (Pre-registration required, Max 25)

    Spend the afternoon at Sculpture Fields, a 33-acre parkland showcasing large, contemporary sculptures in open, grassy surroundings. 

    • Ruby Falls (Pre-registration required, Max 25, $25)

    Breathtaking Ruby Falls was accidentally discovered by Leo Lambert in 1928 on an unexpected journey deep within Lookout Mountain in Chattanooga, TN. Leo named the falls after his wife, Ruby, and opened the iconic Chattanooga attraction to the public in 1929. Today, Ruby Falls welcomes guests from around the world to enjoy underground cave adventures, spectacular views of the Cumberland Plateau, and soaring zip lines.

      2:00pm - 3:15pm Concurrent VIRTUAL sessions 

      3:00 pm – 4:00 pm        Council Wrap Meeting



      Conference Information

      Competition Information

      Scholarships and Awards Information

               Chattanooga Convention Center where conference sessions will be held.


      The Chattanooga Downtown Marriott is the SEMC 2021 host hotel. Experience all that Chattanooga, TN has to offer from the centrally located Chattanooga Downtown Marriott. Just minutes away from the Chattanooga Riverfront, Tennessee Aquarium, and other area attractions! 

      Make sure to take advantage of SEMC Special Rate of $159 per night!

      Book your Room at the group rate for THE SEMC 2021 Annual Meeting 


      Last Day to Book: Friday, October 8, 2021



      Air Travel Discounts

      Enjoy your trip to Chattanooga with a flight deal! Book through our partner, American Airlines and save.

      American Airlines

      We have partnered with American Airlines to offer a 6% travel discount on flights (except Basic Economy and Non-discountable fares) to the SEMC2021 Annual Meeting in Chattanooga, TN! Visit aa.com to book your flight. After selecting your flights and entering your passenger details, enter code 28H1DL in the Promotion Code box on the Passenger Details Screen. 

      Contact American Airlines Meeting Services desk at 1-800-433-1790 for assistance with reservation ticket purchases. Make sure CHA is entered as your destination airport. Discounts are available to and from the Chattanooga Metropolitan Airport for travel booked between now and October 27, 2021.



      During this time of constant change, we are planning for SEMC2021 to be a hybrid meeting with virtual components as well as onsite sessions and events at the Chattanooga Convention Center. While we are hopeful about the in-person component of the annual meeting, the safety of our SEMC members will remain a top priority. If circumstances dictate, we will be ready to transition to a fully virtual format.