Click on the conference logo below to watch the SEMC2021 Information Session held October 15, 2021!


Mark your calendars for SEMC 2021 in Chattanooga, Tennessee 

October 25 - 27, 2021

2021 Annual Meeting registration is still OPEN!

Register HERE

SEMC2021 Preliminary Program 

           Hunter Museum of American Art, Chattanooga, TN

SEMC 2021


1:00 – 4:00 pm

Leadership Institute Workshop (for 2020 Leadership Institute Cohort)

1:00 – 4:00 pm


  • Rock City 

(Pre-registration required, Max 25,$25)

Visit Rock City Gardens and stroll through a 4,100-foot Enchanted Trail where you'll encounter incredible rock formations, magical caves, and breathtaking views. Walk at your leisure and experience the gardens at your own pace.  You'll be amazed at the spectacular seven states view from Lover's Leap, and see the world in a whole new way from Rainbow Hal

  • Chattanooga Riverfront Tour 

(Pre-registration required, Max 25)

Join this tour of Chattanooga’s riverfront with a special focus on “The Passage”, a collaborative and inclusive public art project by Cherokee artists, Team Gadugi, and the “Ed Johnson Memorial”, a public art project memorializing the 1906 lynching of Ed Johnson on the Walnut Street Bridge and recognizing the US Supreme Court case that established federal oversight of state level civil rights issues. “The Passage”, one of the nation’s largest public installations of Southern Native American art, is a living tribute to the resiliency and vibrancy of the Cherokee culture – and those of other tribes removed from this region during the Trail of Tears. The Ed Johnson Memorial promotes racial healing and reconciliation through the acknowledgement of his lynching and honors the courageous work of his attorneys and one of the forgotten first steps in the long battle for civil rights in America.  The riverfront tour will be guided by project team members exploring how to reconcile ownership of public spaces while giving voice to hidden stories through public art and placemaking.

5:00 pm - 6:30 pm

Pre-Conference Event

  • Bessie Smith Cultural Center 


8:00 am – 5:00 pm


8:30 am – 11:am

SEMC Council Meeting

9:00 am - 10:00 am

HHMAG Meet-Up (location TBC)    

10:00 am – 11:15 am

Concurrent VIRTUAL sessions

11:30 am – 12:00 pm

SEMC Program Committee meeting

11:30 am – 1:00 pm

  • JIMI Alumni Luncheon 

(Pre-registration required, $25)

    • Director/Trustee Luncheon and Leadership Forum Program

    (Pre-registration required, $40)

      1:00 pm - 5:30 pm 

      Resource Expo Open

      1:00 pm – 2:15 pm  

      Concurrent On-Site Sessions ( + livestream of one session)

      2:15 pm – 2:45 pm       

      Iced Tea & Cookie Break

      2:30 pm – 4:00 pm

      Off-Site Session: SEMC Exhibit Review 

      2:45 pm – 4:00 pm  

      Concurrent ON-SITE Sessions (+ livestream of one session)

      4:00 pm – 4:30 pm

      • SEMC First Timers Welcome and Orientation 

      • Equity and Inclusion Action Team Meet-up

      4:00 pm – 5:30 pm 

      Resource Expo Grand Opening Reception

      5:00 pm - 6:00 pm

      • Mid-Career Networking Meet-Up

      • Emerging Museum Professionals Meet-Up

      5:30 pm -6:30 pm

      • NAME Meet-Up

      6:00 pm – 7:00 pm 


      Directors and Trustees Reception 

      Hunter Museum of  American Art                                                  

      6:30 - 8:00 pm 

      An Artful Evening

      Hunter Museum of American Art


      7:30 am – 9:00 am

      • Walking Tour: Chattanooga Downtown History Walk

      (Pre-registration required, limit 25, $25)

      • Chattanooga Bike Tour

       (Pre-registration required, limit 12 $25)

      • 5K Fun Run 

      (Pre-registration required, $25 includes t-shirt) 

      8:00 am – 5:00 pm 


      9:00 am – 5:30 pm    

      Resource Expo open

      9:00 am – 10:15 am  

      Concurrent VIRTUAL sessions 

      9:00 am – 10:15 am 

      HHMAG Business Meeting 

      10:00 am – 10:30 am              

      Coffee Break

      10:30 am – 11:45 am           

      Concurrent ON-SITE Sessions (+ livestream of one session)

      12:00 noon – 1:30 pm    

      Professional Network Luncheons

      • Southeastern Registrars Association (SERA)

      (Pre-registration required, $25)

      • Educators Luncheon (EdCoM)

      (Pre-registration required, $25)

      • Curators Luncheon  (CurCom)

      (Pre-registration required, $25)

      1:45 pm - 4:15 pm 


      • Museums and Social Justice: Institution-Wide Projects

      Hunter Museum of American Art

      (Pre-Registration Required, Max 30 participants)

      1:45 pm – 3:00 pm 

      Concurrent ON-SITE Sessions (+ livestream of one session)

      3:00 – 3:30 pm       

      Iced Tea and Cookies Break

      3:30 pm – 4:45 pm       

      Concurrent  VIRTUAL Sessions 

      4:30 pm – 5:30 pm        

      Resource Expo Closing Party

      5:30 pm – 6:30 pm       

      SEMC Council Legacy Reception 

      6:00 pm – 8:00 pm       

      Evening Museum Event (TBC)

      • Tennessee Aquarium 

      • National Medal of Honor Heritage Center 

      8:30 pm – 10:00 pm        

      SERA Registrars Respite 

      (location TBC)


      8:00 am – 12 noon 


      9:00 am – 10:15 am 

      General Session: SEMC Annual Business Meeting and Keynote Address                                                    - Live Streamed -

      10:30 am – 11:45 am 

      Concurrent ON-SITE Sessions (+ livestream of one session)

      12:00 noon – 1:30 pm          

      Annual SEMC Awards Luncheon

      (Pre-registration required, $30)

      1:45 pm – 4:00 pm 

      Off-Site Tours

      • SERA Behind-the-Scenes Tour (location TBC)

      (Pre-registration required, Max 25)

      • Chattanooga Southside Tour 

      (Pre-registration required, Max 25)

      Join the former Director of Chattanooga’s Public Art Program for a guided tour of Chattanooga’s Southside focused on outdoor murals and other public art that has transformed the area. Once the urban center of the city, the Southside fell into disrepair in the mid-20th Century.  Successful revitalization strategies included building new housing, opening a magnet elementary school, and recruiting creatives to live and work in the area. Today, the area’s abandoned warehouses and old buildings have been transformed and now house restaurants, shops, and art galleries. The eclectic mix of art, entertainment and cuisine in the Southside have helped make the area a favorite haunt for locals and a must-see place for visitors.

      • Sculpture Fields 

      (Pre-registration required, Max 25)

      Spend the afternoon at Sculpture Fields, the largest sculpture park in the Southeast located on a 33-acre park.  The repurposed former brownfield is the beautiful setting for over 40 large-scale sculptures by sculptors from all over the world and features over 1.5 miles of walking trails interweaving the sculptures. 

      • Ruby Falls 

      (Pre-registration required, Max 25, $25)

      Breathtaking Ruby Falls was accidentally discovered by Leo Lambert in 1928 on an unexpected journey deep within Lookout Mountain in Chattanooga, TN. Leo named the falls after his wife, Ruby, and opened the iconic Chattanooga attraction to the public in 1929. Today, Ruby Falls welcomes guests from around the world to enjoy underground cave adventures, spectacular views of the Cumberland Plateau, and soaring zip lines.

      2:00pm - 3:15pm 

      Concurrent VIRTUAL sessions 

      3:00 pm – 4:00 pm        

      Council Wrap Meeting


      Conference Information

      Competition Information

      Scholarships and Awards Information

               Chattanooga Convention Center where conference sessions will be held.

      The Chattanooga Downtown Marriott is the SEMC 2021 host hotel. Experience all that Chattanooga, TN has to offer from the centrally located Chattanooga Downtown Marriott. Just minutes away from the Chattanooga Riverfront, Tennessee Aquarium, and other area attractions! 

      Make sure to take advantage of SEMC Special Rate of $159 per night!

      Book your Room at the group rate for THE SEMC 2021 Annual Meeting 

      Last day to book with group rate: Friday, October 8, 2021

      Air Travel Discounts

      Enjoy your trip to Chattanooga with a flight deal! Book through our partner, American Airlines and save.

      American Airlines

      We have partnered with American Airlines to offer a 6% travel discount on flights (except Basic Economy and Non-discountable fares) to the SEMC2021 Annual Meeting in Chattanooga, TN! Visit to book your flight. After selecting your flights and entering your passenger details, enter code 28H1DL in the Promotion Code box on the Passenger Details Screen. 

      Contact American Airlines Meeting Services desk at 1-800-433-1790 for assistance with reservation ticket purchases. Make sure CHA is entered as your destination airport. Discounts are available to and from the Chattanooga Metropolitan Airport for travel booked between now and October 27, 2021.

      During this time of constant change, we are planning for SEMC2021 to be a hybrid meeting with virtual components as well as onsite sessions and events at the Chattanooga Convention Center. While we are hopeful about the in-person component of the annual meeting, the safety of our SEMC members will remain a top priority. If circumstances dictate, we will be ready to transition to a fully virtual format.