Mississippi Museum of Art (Jackson, MS)
POSITION: Director of Marketing
REPORTS TO: Director
STATUS: Full-time Exempt (includes evenings and some weekends)
The Director of Marketing is responsible for building brand awareness, relevance, distinction, and participation among our target audiences, and will work with the Director to develop and implement a strategic marketing plan that aligns with the Mississippi Museum of Art’s strategic plan. The Director of Marketing will build, direct, and mentor the marketing staff and collaborate with other departments to effectively engage audiences in the Jackson-metro area and across the state, while also gaining national recognition and increased exposure for the Museum’s initiatives. Together, the Marketing Department is accountable for traffic to the Museum to exhibitions, programs, and the Museum Store; positive coverage of the Museum in national and regional media; and—with the sales and development teams—interest in event rentals and membership opportunities.
This role must demonstrate flexibility and adaptability to change as needs and tasks evolve within the organization.
· Reflect, articulate, and promote the mission, vision and identity of the Mississippi Museum of Art.
· Leads strategic insights and idea generation
· Mentor to team; seeks opportunities to strengthen marketing team and guide their professional development through applicable trainings, etc.
· Problem solver and solution finder
· Long-term vision
· Thoughtful consideration to relationship cultivation outside of the Museum for community building, outreach, and media
· Project management
· Identify appropriate vendors and partners to accomplish department goals
· Enhance the Museum’s storytelling efforts to support the strategic plan (strengthen staff writing and documentation, secure platforms to tell our story, establish cohesive messaging plan)
· Manage the marketing staff which includes the Assistant Director for Digital Media and the Assistant Director for Graphic Design.
· Encourage the consideration of Museum data and market research by all departments when planning programs, special events, and campaigns, as well as the collection of audience feedback and documentation of data to inform future projects.
KNOWLEDGE AND REQUIREMENTS:
· Bachelor’s degree in journalism, marketing, and/or public relations preferred. Graduate degree in a related field is desirable.
· Minimum of 5 years proven experience with leading marketing, communications or public relations with demonstrated success.
· Experience in program management, budget management and reporting/metrics.
· Marketing industry expert
· Experience overseeing the design and production of print materials and publications, website management, and social media content creation and management.
· Strong computer skills and familiarity with MS Office Suite of products (Word, Outlook, Excel, et al)
· Strong familiarity with Adobe Creative Suite
PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Work may be performed both indoors and outdoors throughout the facility and grounds as well as at off-site locations.
· Position may require standing for prolonged periods, walking, bending and stretching, and enough physical strength to lift and carry a minimum of 25 pounds unassisted.
· Work will demand evening shifts.
EXPECTED HOURS OF WORK
This position requires 40 hours a week during normal office hours as well as some Museum evening and weekend events, and media, community, and outreach opportunity events.
Travel may be required.
Applicant must successfully complete training and a 60-day probationary period and may be subject to a background check.
For consideration, email a current résumé, personalized cover letter, and CV to email@example.com. No phone calls, please.
The Museum is an Equal Opportunity Employer and is proud of its work-place environment that is diverse in every respect and welcomes all applicants for employment. The Museum is not a department or agency of the state or federal government.
P.O. Box 550746 • Atlanta, GA 30355-3246Office: 404 • 378 • 3153Fax: 404 • 814 • 2031EMAIL Southeastern Museums Conference
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