Public Relations Director - Crystal Bridges Museum of American Art

  • 09 Aug 2022 10:47 AM
    Message # 12877929

    Position Summary

    Under the Direction of the Chief Marketing, Communications and Digital Officer (CMCDO), the Public Relations Director works collaboratively across a team of brand communications, content, creative, production, and digital media specialists to plan, develop, and execute comprehensive strategies for earned, owned, and shared media that successfully position the Crystal Bridges and the Momentary brands, people, exhibitions, programs, and other offers throughout a range of media outlets.

    The Public Relations Director oversees all aspects of media relations and social media (organic) for Crystal Bridges and the Momentary and focuses on building relationships with media organizations, journalists, content creators, and other partners to support the amplification of the institutions mission and stories.

    Positions Principal Responsibilities

    • Generate awareness through earned, owned, and shared media channels for all offerings including but not limited to exhibitions, membership, programs/events, fellowships, educations, culinary, expansion efforts, and more.

    • Develop, execute, manage and evaluate PR plans for local, regional, national, and international campaigns for print, radio, TV, and digital.

    • Manage vendors and service contracts supporting public and media relations and social media efforts, including but not limited to PR agency partners, media tracking, and social listening platforms.

    • Establish content calendars for press engagement and outreach, and organic social media, working closely with content and editorial, and market strategy teams to align related tactics.

    • Research industry best practices for all channels, ensuring compliance with industry standards, regulations, and upgrades.

    • Generate monthly data reports, tracking overall campaign effectiveness.

    • Manages and oversees PR budgets for Crystal Bridges and the Momentary.

    • In conjunction with key stakeholders, develop media relations plans in support of the institutions strategic goals and departmental objectives.

    • Generate high visibility in local, state, regional, and national media for the institution overall, as well as its programs, services, and facilities.

    • Cultivate new media relationships and a list of local and national key media contacts with outlets such as newspapers, radio broadcasts, television, blogs, sponsor partners, podcasts, and more to build awareness of the institution.

    • Pitch stories, field media inquiries, coordinate press interviews, serve as spokesperson, maintain newsroom, and create press releases, press kits, previews, and influencer events.

    • Create media distribution lists and strategic pitch plans aligned with campaign goals to target specific publications, reporters, and geographic locations.

    • Respond to inquiries from media, including collecting relevant information, identifying appropriate spokespersons, securing clearances as necessary, and preparing messaging as appropriate.

    • Act as media relations liaison during press previews and visits.

    • Manage on-the-ground logistics and provide advance staffing at media events and presentations. Brief speakers on audience, venue logistics, tone, and delivery style.

    • Monitor media outlets to stay current on industry news and community outreach opportunities.

    • Monitor, measure, and report the impact of media relations efforts, and analyze, review, and report on effectiveness of campaigns.

    Minimum Qualifications

    Education, Training, and Traits:

    • Bachelors degree from an accredited institution of higher education.

    • Academic training and/or specific work experience in public relations, media communications, or communications.

    • Ability to write and be effective in fast-paced working environments with absolute deadlines.

    • Ability to assess and synthesize media landscape for issues and opportunities to inform media planning, pacing and promotion.

    • Superb writing and editing skills and a strong sense of narrative and story-telling.

    • Excellent verbal communication skills and the ability to communicate in a clear and persuasive manner.

    • A confident communications professional with a good sense of judgment.

    • Ability to understand and maintain the highest levels of confidentiality.

    • Highest ethics as they relate to all aspects of institutional practices.

    • A high level of professional integrity and ethics, and ability to handle sensitive issues and situations with discretion.

    • Knowledge of cultural institutions, the arts industry, and arts marketing is a plus.

    Belief in cultural institutions as a cause for social good.

    Work Experience

    • At least 7 years of experience in PR/Media Relations or related field and knowledge of museum operations, the arts industry, and arts marketing is a plus.

    • Demonstrated ability to cultivate relationships with national and local media preferred.

    • Supervisory experience preferred.

    Skills and Abilities:

    • Highly effective written, verbal, and listening communication skills and a demonstrated ability to communicate clearly and professionally.

    • Highly developed public speaking skills.

    • Demonstrated organizational planning, problem-solving, and collaboration skills.

    • Demonstrated understanding and use of diplomacy.

    • Proficient computer skills in MS Word, Excel, and PowerPoint. Database and media relations software knowledge preferred.

    Physical Demands and Work Environment:

    The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Physical demands: In the work environments described below, position requires utilizing a computer and telephone for prolonged periods of time, verbal and written conversation with others, lifting/carrying (up to 10 lbs.).

    • Work Environment: Work will be performed in an office environment and in institution spaces. The noise level in the work environment is usually low to moderate. Some overnight travel may be necessary.

    About Crystal Bridges

    The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding American art. Crystal Bridges was founded in 2005 as a non-profit charitable organization by arts patron and chair of the museums board of directors, Alice Walton. Since opening to the public on 11-11-11, the museum has welcomed more than 5 million visitors and garnered 15,000 membership households. Some 280,000 school children have participated in the Willard and Pat Walker School Visit program, which provides educational experiences for school groups at no cost.

    Crystal Bridges takes its name from a nearby natural spring and the bridge construction incorporated in the building, designed by world-renowned architect Moshe Safdie. A series of pavilions nestled around two spring-fed ponds house the galleries and amenities such as a restaurant, museum store designed by architect Marlon Blackwell, and a library featuring more than 50,000 volumes of art reference material. In addition to the museums architecture, a Usonian house designed by Frank Lloyd Wright was preserved, acquired, and moved to the museum grounds in 2015, and a rare Buckminster Fullers Flys Eye Dome was installed in 2017, both providing access to American architectural masterworks in a natural setting.

    Sculpture and walking trails link the museum's 120-acre park to downtown Bentonville, Arkansas. A new entrance, elevator tower, and pedestrian bridge was added to the north side of the building in 2017, increasing access to the museums north lawn and newly enhanced North Forest Trail. More than 600,000 visitors a year utilize the museums five miles of walking trails.

    Crystal Bridges permanent collection spans five centuries of American artworks from early American to the present, and is always free to view. Crystal Bridges is committed to telling broad and inclusive stories by acquiring and showcasing the highest quality works by artists underrepresented in art history and conventional museum frameworks. Works such as Asher B. Durands Kindred Spirits, Gilbert Stuarts George Washington, and Georgia OKeeffes Jimson Weed are displayed alongside contemporary artists such as Kerry James Marshall, Maya Lin, Fritz Scholder, Jaune Quick-To-See-Smith, Felix Gonzales-Torres, and Amy Sherald represent some of the finest achievements in American art. The collection continues to grow, while the museum also offers temporary exhibitions that complement the collection and can also reveal arts connections to equality and justice.

    Crystal Bridges provides year-round programming for all ages. In 2019, more than 800 public programs and events were offered, including lectures, performances, classes, and continuing education for K-12 teachers. Crystal Bridges stays connected online with the full collection available via eMuseum, an award-winning app, a podcast called Museum Way, all available for free, and many of the museums lectures such as the Distinguished Speaker Series are on Crystal Bridges YouTube channel. An online-learning initiative provides opportunities for students and teachers with arts-based courses, as well as SmartHistory with arts history videos and essays. Crystal Bridges also offers two research fellowship programs. The Tyson Scholars in American Art program encourages and supports full-time scholarship that seeks to expand boundaries and traditional categories of investigation into American art and visual culture. The Reese Teacher Fellowship provides for research into the development of interdisciplinary connections between American art and core curriculum subjects of language arts, history, social studies, and the sciences. In addition, Crystal Bridges administers the awarding of the Don Tyson Prize, an unprecedented award recognizing significant achievements in the field of American art. Additional information about Crystal Bridges is available online at

    About the Momentary

    The Momentary is a new contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. A satellite to Crystal Bridges, the Momentary presents visual, performing, and culinary arts. The mission of the Momentary is to champion contemporary arts role in everyday life and explore the unfolding story of contemporary American arts in an international context by actively commissioning and exhibiting outstanding works that explore new ideas and inspire action. The Momentary was founded by the Walton family, based on the vision of Tom, Olivia, and Steuart Walton. The Walton Family Foundation is supporting this project as a way to enhance the quality of life in Northwest Arkansas. The Momentary welcomes all with free general admission. Additional offerings include an artist-in-residence program, culinary experiences including an Onyx Coffee Lab, indoor and outdoor gathering spaces, an outdoor festival space, and a gift store. For more information, visit The Momentary is located at 507 SE E Street, Bentonville, Arkansas 72712.