The Columbus Museum seeks a Director of Marketing and Public Relations to provide leadership in developing, managing, and conveying the Museum’s identity and mission through multimedia channels. This position is responsible for overseeing the Museum’s brand—including its upcoming redesign—and for messaging, and internal and external communication strategies. The Director of Marketing and Public Relations generates interest and excitement about The Columbus Museum through accurate and widespread media coverage of the Museum’s work, including programs and exhibitions.
The Director of Marketing and Public Relations is an enthusiastic advocate for the Museum and serves as the leading spokesperson to the media and broader community about the Museum. The position is responsible for creating, gathering, and editing the content for publications, including the quarterly membership newsletter The Muse, and must collaborate and communicate with all departments. The Director of Marketing and Public Relations leads the online and traditional media strategies (messaging, implementation, and analysis).
The position is part of the senior management team and heads a department that includes a full-time graphic designer and a part-time marketing and public relations coordinator.
Major Duties and Responsibilities
· Develops and coordinates ongoing publicity and media relations strategy to present a positive, professional and consistent image to Museum stakeholders, the industry and the general public.
· Maintains and improves media contacts and outreach functions. Responds to press inquiries, arranging interviews, developing story lines and articles as appropriate. Represents the Museum as spokesperson in typical and crisis situations.
· Communicates with the Museum’s external marketing and PR consultants and oversees the consultants’ execution of the Museum’s marketing and communications initiatives to drive public engagement.
· Manages the department, including staff (graphic designer and marketing and public relations coordinator) and creates and implements the department’s budget.
· Maintains the Museum’s website to include online purchase, giving capabilities and event registration.
· Leverages subject matter expertise of latest communication trends to ensure The Columbus Museum is always on the leading edge of best practices.
· Provides all content and project management for all Museum publications to insure a smooth transition to print or exhibition of this information.
· Conducts final editing of all Museum publications for style, content and grammar and certifies that these are ready for printing and other media venues.
· Works interdepartmentally to direct all paid and unpaid advertising to maximize the advertising budget with the most diverse audiences for any given event or program. Collaborates with other departments to determine budgets for project-specific advertising.
· Develops and manages internal style guides, publication tools, and branding.
· Co-chairs the Museum’s Advancement Committee along with the Director of the Development Department for strategic planning and engagement, and to present key performance indicators (KPIs) of marketing and promotional efforts; also works with Development to maintain and generate interest in membership and Affiliate Groups (Young Art Patrons, Alma Thomas Society)
· Maintains and takes a leadership role in developing working relationships with other arts organizations; represents the Museum with the Cultural Arts Alliance marketing committee on a regular basis.
· Performs tasks outside the job description if needed.
Knowledge and Skills Required
Must have five or more years of experience in marketing and public relations; experience with museums or other nonprofit organizations a plus. Exceptional writing, editing, and oral communication skills and ability to manage publications. Advanced technical skills required. Experience in developing and managing marketing and branding plans. Ability to meet multiple deadlines is essential. Strong interpersonal skills, with a capacity to work collaboratively with colleagues at all levels. Conforms to the highest professional standards in achieving results. Work is complete, accurate, on time, and cost effective.
Bachelor’s Degree required, preferably in communications, marketing, public relations, or related field.
By May 1, submit a letter of interest, résumé, and the contact information for three references to The Columbus Museum, 1251 Wynnton Road, Columbus, GA 31906; Attn: Lacey Yeend or via email at: firstname.lastname@example.org. Position open until filled.
The Columbus Museum is an equal opportunity employer and is committed to a policy of nondiscrimination in all phases of employment in accordance with all federal, state, and local laws.
Salary range: $65,000-$70,000
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